lexvoco, a three-year young ‘new law’ firm, has just attracted legal innovation big gun Justin Moses to its growing Sydney office as Special Counsel – Legal Operations. Mr Moses joins lexvoco from the award-winning Westpac legal team where he was Head of Knowledge and Development.
What attracted Moses to lexvoco? Mr Moses believes “the traditional law firm is evolving rapidly in response to new imperatives” and is excited that lexvoco is already a leader in doing things differently.
“Everything about lexvoco reflects imagination and boldness, but with a complementary focus on simplicity and sustainability. And they are leading ‘new law’ firms in taking a holistic perspective to helping in-house lawyers – from on hand resourcing and law firm services through to legal operation reviews and legal tech product solutions,” said Mr Moses.
‘Think Differently’ is one of lexvoco’s values. And it’s clearly working. lexvoco has recently won Westpac 200 Business of Tomorrow and been announced as Finalist in the prestigious 2018 Telstra Business Awards.
This latest award adds to lexvoco’s growing accolades including AFR Fast Starters 2016 and 2017; CEO Magazine – Finalist Start-up CEO of the Year; LexisNexis 2017 Innovator of the Year Award; Asia Pacific Law Awards 2016 and 2017; Australasian Lawyer Innovative Firm Winner 2016 and Australian Law Awards 2016 Innovator of the Year Finalist.
So how does lexvoco approach innovation? lexvoco Principal, Miriam Rihani, believes innovation starts with culture. People need to feel empowered to think differently, challenge each other, and have the time and headspace to think creatively. This means hiring a diverse team and throwing a lot of the ‘old firm’ rules out the window.
“We’ve got no dress code, no requirement to be in our offices, no set hours and no billable hour targets. 7/11 of our leadership team, 5/9 Principals and 58% of our staff are female. One of our three owners is a 28 year-old female. Anyone can succeed, no matter their gender, age or background,” said Ms Rihani.
But Ms Rihani asserts that a creative environment alone does not lead to innovation. It leads to ideas and this is where she believes that there is a lot of misconception with the term ‘innovation’.
“For an initiative to be labelled ‘innovative’, there has to be commercial outcomes, otherwise it’s not innovation, it’s just art,” said Ms Rihani.
So how do you know which ideas will translate into innovation versus art? It seems the answer lies in asking more questions before you even begin to create.
“Creativity is just one part of the innovation equation. The other crucial input is insight and this requires research, data and analysis. Justin Moses gets this – it was the foundation for his role at Westpac and it’s why we are excited to have him join us,” said Ms Rihani.
Researching and understanding the problem before putting together a recommended plan for change is the remit of the lexvoco’s Legal Operations and Innovation teams. This isn’t a quick process but the client list speaks for itself and includes Australia Post, New Zealand and Australian Governments, Santos, Airbnb and Salesforce among others.